Digital Artistry Acquires Croton Watches, Leading Brand Transformation and E-commerce Evolution

Digital Artistry, a New Jersey-based marketing and e-commerce agency, has acquired Croton Watches, a brand with a history dating back to 1878 and an annual revenue of over $40 million. The acquisition resulted in a significant shift from traditional retail to e-commerce, with 90% of Croton's revenue now coming from online sales.