AI-Powered Conversation Intelligence Platform Siro Raises $50 Million in Series B Funding

Siro, an AI-powered conversation intelligence platform for face-to-face sales, has secured $50 million in Series B funding led by SignalFire, with participation from 01 Advisors, StepStone Group, and existing investors CRV, Fika Ventures, and Index Ventures. The investment aims to fuel the growth of Siro, accelerating product development and expanding the team across engineering, sales, and customer success.

The platform, founded in 2020, enables sales representatives to record in-person conversations using a mobile app. The AI then transcribes and analyzes the recordings, providing valuable insights, coaching opportunities, and revenue-driving behaviors. Siro's impact is evident, with sales teams experiencing a 36% increase in close rates, 30% lower rep turnover, and 10x faster coaching cycles.

Wayne Hu, Managing Director at SignalFire, expressed interest in Siro's ability to digitize offline conversations, creating vertical-specific data moats with broad extensibility across various industries. Siro, with hundreds of customers spanning sectors like home improvement, med spas, and wholesale distribution, is dedicated to empowering in-person sales and helping individuals achieve financial success.