Boulevard Secures $80M Series D Funding to Expand AI-Driven SaaS Platform for Self-Care Businesses

Boulevard, a Los Angeles-based business management software platform for self-care businesses, has completed an $80 million Series D funding round led by JMI Equity. This latest financing round, which also saw participation from existing investors such as Index Ventures and VMG Partners, values the company at approximately $800 million post-money. Boulevard has raised a total of $188 million since its inception in 2016.

The company has transitioned from an online booking platform for salons and spas to an AI-driven SaaS platform that offers various functions for appointment-based self-care businesses, including scheduling, personalized marketing, and payment processing. According to CEO and co-founder Matt Danna, the company has experienced over 500% revenue growth since its last funding round in 2022.

Boulevard currently serves more than 5,000 businesses and facilitates over 2 million appointments per month, amounting to $5 billion in processed payments annually. Notably, the company has been targeting the medspa market, aiming to address the demand for an enhanced patient experience. Boulevard claims to serve 15% of the U.S. medspa market, which was estimated at $17 billion in 2024. The company's flagship product, Precision Scheduling, utilizes machine learning and AI to optimize appointment times and maximize revenue for businesses.

With 375 employees, Boulevard has plans to further integrate AI into its offerings to enhance revenue-optimizing capabilities within self-care businesses.