Channel3 Secures $6M Seed Round to Democratize AI-Driven Shopping

Channel3, a company committed to creating a comprehensive product database for the internet, has announced a $6 million seed funding round led by Matrix, with participation from Ludlow Ventures, Paul Graham, Sri Batchu, and Matteo Franeschetti. The funding underscores the increasing momentum around agentic commerce, an AI-driven shopping experience, and positions Channel3 to accelerate its goal of making every product on the web discoverable and actionable by AI

The company aims to challenge the dominance of Google, Amazon, and ChatGPT by offering a real-time product catalog that connects products, variants, images, attributes, and merchant offers. This will enable developers and merchants to access AI-ready product data across the internet, democratizing the foundation of AI-driven commerce.

With the funding, Channel3 plans to expand its engineering team and invest in the compute-intensive AI needed to process billions of tokens to understand every product online.