Crown Affair Secures Series C Investment Led by Stride Consumer Partners

Crown Affair, a modern haircare brand known for its clean, high-performing formulas, and focus on meaningful rituals, has announced its Series C investment led by Stride Consumer Partners. The funding round primarily involves secondary capital and signifies a longstanding partnership between Crown Affair and Stride. Nicole Fourgoux, Stride Consumer's Operating Partner, expressed admiration for Crown Affair's vision and emphasized the alignment in building a thoughtful, enduring brand in the haircare category.

The investment comes at a crucial time for Crown Affair as it strengthens its relationship with Sephora following a recent expansion into all retail doors nationwide. True Beauty Ventures, a long-time investment partner, has been pivotal in the brand's growth and will continue to collaborate. Crown Affair remains dedicated to scaling deliberately and sustainably, prioritizing product integrity, community, and long-term brand building.

With this new partnership, Crown Affair is poised to capitalize on its momentum while staying true to its founding principles. Crown Affair's CEO, Elaine Choi, highlighted the significance of partnering with Stride and the natural alignment in vision and values. Founder, Dianna Cohen, emphasized the rewarding aspect of bringing meaningful haircare rituals to more people through the partnership. Stride Consumer Partners' Principal, Brittany Sperling, commended Crown Affair's team and expressed excitement about the collaboration.

Legal advisory services were provided by Foley & Lardner for Crown Affair and Ropes & Gray for Stride Consumer Partners. Crown Affair, founded by Dianna Cohen in 2020, offers intentional rituals, high-performance clean formulations, and handcrafted tools, and is available online and in Sephora stores across the U.S. Stride Consumer Partners, a private equity firm, focuses on partnering with founders and entrepreneurs in building the next generation of consumer brands, including those in beauty & personal care, food and beverage, active lifestyle, and multi-unit consumer services. They have previously worked with Chomps, Odele Beauty, Patrick Ta, and others.