GORGIE Raises $37M to Fuel Growth in Wellness Energy Drink Market

GORGIE, a wellness-forward energy drink brand, has announced the completion of its $24.5 million Series A funding round led by Notable Capital. This brings the total funding since its launch to $37 million. Founded in 2023 by Michelle Cordeiro Grant, GORGIE aims to revolutionize the energy drink category by prioritizing wellness, inclusivity, and community. The brand has experienced rapid growth, achieving a 5x year-over-year increase in 2024 and expanding its retail presence to over 1,900 Target stores nationwide.

GORGIE's success has been driven by its focus on clean, modern products and a loyal customer base, with customers reordering every 8 days on average. The brand's rapid growth reflects the increasing demand for functional yet healthy and community-driven energy products. GORGIE, which prides itself on using good-for-you ingredients, including green tea caffeine, L-Theanine, and Vitamins B6 and B12, is available both online and in thousands of retail locations across the US.

Notable Capital, the lead investor in GORGIE's Series A funding round, has a track record of supporting iconic consumer brands and has expressed confidence in GORGIE's potential to redefine the energy drink market. The company's success has also been attributed to its strategic collaborations with influencers such as Jaclyn Hill and Jordyn Jones, which have contributed to its strong community engagement and resonance with consumers.

GORGIE's expansion to 1,900 Target locations and the launch of a new exclusive flavor demonstrate the brand's momentum in the market. The brand's commitment to wellness is further evidenced by its focus on clean ingredients, verification by reputable organizations, and emphasis on inclusivity and energizing experiences. GORGIE's growth and vision have garnered support from notable investors and industry experts, solidifying its position as a leader in the wellness energy drink segment.

Source: PR NewsWire