Insider Secures $500 Million Series E Funding Led by General Atlantic

Insider, a leading AI-native omnichannel experience and customer engagement platform, has successfully completed a $500 million Series E funding round led by General Atlantic, a prominent global growth investor. The company intends to use the investment to further improve its advanced marketing software and expand its AI capabilities through research and development initiatives. Insider also plans to grow its talent pool and global presence with a focus on increasing regional investments, particularly in the U.S. market. Additionally, the funds will be allocated to exploring strategic M&A opportunities.

Insider empowers marketers and customer experience teams to create personalized omnichannel experiences and manage customer engagement efficiently. The company's integrated CDP enables real-time collection, analysis, and predictive use of first-party data across various channels, driving higher marketing efficiency and customer relationship value. The funding will facilitate the development of patent-pending Sirius AI™, a comprehensive solution for end-to-end omnichannel experience creation, and help expand Insider's in-house engineering team. General Atlantic's 

Insider currently powers omnichannel experiences and customer engagement for over 1,500 global customers, including renowned brands such as Nike, Samsung, L’Oreal, and others, across various industries. The company has received acclaim from customers and analysts alike, earning recognition as a leader in key areas such as Cross-Channel Campaign Management, Personalization, and Customer Data Platforms. General Atlantic, with its extensive experience and global platform, is set to bring valuable strategic support to

Insider is actively hiring across 28 regions and is committed to scaling its impact through various community initiatives. General Atlantic, on the other hand, serves as a leading global growth investor with a rich history of supporting over 520 growth companies. With approximately $97 billion in assets under management, the firm's investment strategies are focused on long-term value creation and sustainable growth. For more details about Insider and General Atlantic, please visit their respective websites.