Ours Privacy Raises $15M in Series A Funding Led by Lightbank and Health Velocity Capital

Ours Privacy, a HIPAA-compliant customer data platform (CDP) designed specifically for healthcare marketers, has secured $15 million in Series A funding. The oversubscribed round was led by venture capital firms Lightbank and Health Velocity Capital, with existing investors such as Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, and GreyMatter also participating. Built with a privacy-first approach, Ours Privacy enables healthcare marketers to run high-impact campaigns while prioritizing patient privacy.

The platform's infrastructure allows for the collection and integration of data from various sources through server-side tracking, ensuring that sensitive information is filtered before reaching ad platforms or analytics tools. This approach mitigates the risk of non-compliance with data regulations, such as HIPAA, and provides healthcare marketers with the necessary tools for effective and secure marketing strategies. Co-founder and chief revenue officer, Adam Putterman, emphasized the importance of prioritizing privacy in healthcare marketing, stating that a privacy-first approach not only enhances safety but also improves the quality of marketing.

Ours Privacy was founded by Jessica Holton, Adam Putterman, and Tyler Zey, who identified the need for a compliant solution to run marketing and analytics at their telehealth company, Ours Wellness. Their platform, which initially began as a compliant CDP, evolved into a comprehensive privacy-first healthcare marketing infrastructure. By consolidating compliance and growth tools within a single system, Ours Privacy aims to empower healthcare marketers to fully control and leverage their data while maintaining regulatory compliance. The platform currently serves over 200 healthcare organizations, ranging from established healthcare companies to emerging digital health startups.

The funding will further accelerate the development of Ours Privacy's platform to support a broader network of enterprise healthcare organizations. The investment reflects the growing recognition that prioritizing patient privacy is essential for driving substantial growth in the healthcare industry. Ours Privacy is poised to leverage the Series A funding to expand its vision and extend its impact across the industry.