ShopMy Raises $70M in Funding to Accelerate Product Development for New Brand Operating System

ShopMy, a curated commerce infrastructure company, announced it has secured $70M in funding at a $1.5 billion valuation. The investment, led by Avenir with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures, aims to expedite product development for the brand's new operating system focused on taste and discovery. Additionally, strategic individuals and firms such as Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre of AGM Ventures, Aimee Song, and Jacopo Moschin have also supported the funding round.

ShopMy, which operates as the only integrated marketing system serving premium brands, tastemakers, and consumers, emphasizes lasting business technology over quick marketing campaigns. The company has shown remarkable growth across key metrics, with a focus on leveraging creator commerce to benefit elevated brands without compromising their positioning.

Founded in 2020, ShopMy has evolved from individual creator storefronts to a multi-curator approach, facilitating over $1B in annual sales for brands. The company's infrastructure connects premium brands, curators, and consumers through taste and trust, providing professional tools, performance data, and a network of 185,000+ curated tastemakers. ShopMy's platform is redefining creator commerce in more than 130 countries, with a team of 140+ based in NYC and a new Gramercy office space.

Source: PR NewsWire