Softwear Automation Secures $20 Million Series B1 Funding Round Led by BESTSELLER

Softwear Automation, the Atlanta-based pioneer in autonomous sewing technology, has closed a successful $20 million Series B1 funding round, with BESTSELLER leading the investment. This funding marks a significant milestone in Softwear Automation's mission to revolutionize sewn goods manufacturing. In addition to BESTSELLER, current investors CTW Venture Partners, SRI Capital, and MacDonald Ventures also participated in the financing.

The funding round will support the company's expansion into new product categories and geographies, deepen its R&D capabilities, and scale its production footprint to meet growing global demand. As part of the collaboration, CFO Thomas Børglum Jensen of BESTSELLER joins the board of Softwear Automation, aiming to advance sustainability in the fashion industry. Softwear Automation's patented SEWBOT® technology enables fully autonomous sewing, leading to reduced waste, faster cycle times, and superior cost-efficiency. This strategic alliance and fresh funding position Softwear Automation to lead the next era of apparel manufacturing, focused on sustainability improvements and localized production practices.

The partnership aligns with BESTSELLER's efforts to improve its supply chain model, aiming to reduce environmental impact and increase transparency. By leveraging SEWBOT® technology, both companies aim to enable more circular and demand-driven production practices.