Vuori Secures $825 Million Investment Led by General Atlantic and Stripes

Vuori, a Southern Californian performance lifestyle brand, has announced an $825 million investment led by General Atlantic and Stripes, alongside a group of other investors. This investment, conducted as a secondary tender offer, has elevated the brand's valuation to $5.5 billion, highlighting its trajectory as a category leader in the private apparel sector. The funding follows a previous $400 million investment in 2021, led by SoftBank Vision Fund 2, at a valuation of $4 billion, demonstrating Vuori's disruptive impact on the athleisure industry. The brand's expansion aligns with the anticipated +7% CAGR growth of the U.S. athleisure market through 2028. 

Since its establishment in 2015, Vuori has rapidly disrupted the activewear market with a distinct perspective on performance apparel. The brand has expanded its global presence, catering to customers across 18 countries through physical stores and distributors, with plans to surpass 100 stores by 2026, focusing on European and Asian markets. uided by the 'Built to Move in. Styled for Life' philosophy, Vuori continues to innovate its product range, recently introducing Vuori BlissBlend™ and Vuori DreamKnit™. 

Vuori's ethos revolves around creating premium performance apparel inspired by the active Coastal California lifestyle, integrating fitness, yoga, surf, and everyday life. The brand's commitment to quality and innovation has resulted in an extensive global presence, aligning with its mission to provide superior products that resonate with consumers worldwide.