Acorns Acquires Zeta to Expand Its Family Financial Wellness Offerings

Acorns, the financial wellness app, has announced its acquisition of Zeta, a financial planning platform designed for couples and families. With this asset acquisition, Acorns aims to bolster its position as a comprehensive financial wellness system, catering to individuals at every life stage. The addition of Zeta co-founders Kevin Hopkins and Aditi Shekar to the team is expected to bring valuable expertise in the couples and family space.

Acorns CEO, Noah Kerner, expressed enthusiasm about the acquisition, emphasizing the importance of supporting couples' financial growth together. This marks Acorns' fifth strategic acquisition in under two years, reflecting its commitment to becoming a holistic financial wellness solution for families. The company has previously acquired GoHenry, PixPay, Chronifi, and EarlyBird, all aligning with its vision of providing financial support across different life stages.

The acquisition will allow existing Zeta customers to access Acorns' suite of financial wellness benefits. Financial terms of the transaction were not disclosed. For more information, individuals can visit www.acorns.com. Acorns, founded in 2014, has expanded globally and served over 15.5 million people worldwide, helping customers save and invest over $26 billion dollars. The company offers investment advisory products and services and is not a bank. Banking services are issued by Lincoln Savings Bank or nbkc bank, while the Acorns Early card is issued by Community Federal Savings Bank. Source: Acorns