08/12/2025 /M & A
ClariMed Acquires We Are Human, Expanding Reach and Expertise in MedTech Innovation

ClariMed, a leading player in human-centered medical device development and regulatory services, has announced its acquisition of We Are Human, a consultancy specializing in user-focused design and research in MedTech innovation. This strategic move expands ClariMed's geographical reach into the Southeast and brings in We Are Human's founder, Annmarie Nicolson, as Principal. The acquisition strengthens ClariMed's position in providing integrated medical device services, expanding expertise in user experience research, regulatory compliance, and design validation across the US and UK markets.
Additionally, it establishes ClariMed's first Southeast location in Atlanta, Georgia, enhancing its ability to serve global clients and access diverse talent pools for user research and usability testing. The integration of We Are Human aligns with ClariMed's growth strategy of building comprehensive, human-centered solutions for medical device development, further positioning the company to better serve pharmaceutical and medical device manufacturers.
ClariMed, with offices in the US and UK, emphasizes integrating human factors at the core of device development and regulatory pathways. We Are Human, an ISO 13485 certified consultancy, focuses on Human Factors, User Research, and UX, and brings extensive experience in Human Factors and Usability Engineering standards and regulatory requirements for medical device development.
Read more about the acquisition here.
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