Coupa Acquires Cirtuo to Accelerate AI-Powered Category Management

Coupa, the AI-native total spend management leader, has acquired Croatia-based Cirtuo, a top player in AI-powered category management. This move aligns with Coupa's commitment to enhancing productivity and agility through AI solutions. By integrating Cirtuo's capabilities with Coupa's platform, the aim is to streamline data-driven strategies into sourcing pipelines, supplier actions, and savings realization.

This integration will enable deeper insights into business needs and foster autonomous procurement.The addition of Cirtuo's market-leading category management solution is expected to create margin impact, particularly in direct spend categories. The acquisition was facilitated with the financial advisory of Kaizen Equity Partners and legal counsel from Kirkland & Ellis and Wolf Theiss. Inspire, Coupa's flagship event, will feature a dedicated session by Cirtuo's CEO, Drasko Jelavic, offering insights into the combined power of Coupa and Cirtuo.

Coupa's $8 trillion dataset, autonomous AI agents, and a network of 10M+ buyers and suppliers play a central role in automating the buying process. On the other hand, Cirtuo supports over 5,000 category managers of leading national and multinational companies across 40+ countries in creating actionable category and supplier strategies. Coupa's acquisition of Cirtuo signifies a significant step in fortifying their AI-powered solutions, ultimately shaping the future of category management and sourcing.