Daxko Acquires FitnessForce to Strengthen Global Fitness Position

Daxko, a leading software provider for health and wellness organizations, has acquired FitnessForce, a modern, API-first membership management platform designed for multi-location, franchise, and international fitness operators. The acquisition is aimed at enhancing Daxko's presence in the rapidly growing global fitness market, particularly in regions such as India, the Middle East, Australia, and Southeast Asia.

FitnessForce offers operators the flexibility, governance, and local capabilities required to scale across regions, brands, and geographies. The platform provides features such as local payments, biometric access, tax compliance, WhatsApp-native communications, AI-powered insights, and franchise economics. With this acquisition, Daxko's portfolio now caters to every type of fitness and community wellness organization, ranging from boutique studios and global franchises to large health clubs and mission-driven community centers.

Daxko's lineup includes various platforms designed for different types of fitness organizations, such as Daxko Exercise for boutique fitness, Daxko Club Automation for fitness clubs, and Daxko Operations for nonprofit community organizations. The FitnessForce team will join Daxko to contribute to the company's expansion and product capabilities globally. The acquisition follows Daxko's previous acquisition of Exercise.com, extending its portfolio to serve boutique fitness brick-and-mortar and online operators. Daxko now offers a comprehensive portfolio of purpose-built platforms, targeting various segments within the fitness industry.

Daxko powers the business of health and wellness through its purpose-built software, payments, and data solutions, serving fitness, wellness, and community organizations across more than 55 countries.