03/19/2025 /M & A
Infinium Spirits Acquires Howler Head, the Iconic Kentucky Straight Bourbon Whiskey with Natural Banana Flavor

Infinium Spirits, a leading company in the sales, marketing, and distribution of premium spirits, has successfully acquired Howler Head, the renowned Kentucky Straight Bourbon Whiskey infused with natural banana flavor, from Monkey Spirit, LLC. The acquisition marks a significant achievement for Infinium Spirits as it enhances their portfolio with an innovative and beloved brand.
Howler Head, known for its bold flavor and unique branding, has garnered a strong following among whiskey enthusiasts and adventurous spirits drinkers. President of Infinium Spirits, Jan Tharp, expressed excitement about welcoming Howler Head to the Infinium family, emphasizing the brand's alignment with their mission to champion dynamic spirits that resonate with consumers globally. With plans to leverage its expertise in brand building and distribution, Infinium Spirits aims to further elevate Howler Head's presence through strategic marketing campaigns and expanded distribution channels. The acquisition reflects Infinium Spirits' commitment to acquiring and nurturing brands that redefine the spirits industry, positioning
Howler Head to become a standout star in their impressive portfolio. Founded in 2005 and based in San Diego, California, Infinium Spirits specializes in accelerating the growth of its premium and innovative spirits portfolio through unparalleled sales, marketing, and distribution expertise, while Howler Head is celebrated as the original Kentucky Straight Bourbon Whiskey with natural banana flavor. The acquisition paves the way for a bold future for Howler Head as it becomes part of Infinium Spirits' globally recognized portfolio.
Read more about the acquisition here.
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