Instacart Acquires Wynshop to Expand Enterprise Solutions for Retail Partners

Instacart, the leading grocery technology company in North America, has announced its acquisition of Wynshop, a provider of e-commerce solutions for leading grocers and retailers. The acquisition aims to build upon Instacart's retailer relationships and reinforce its commitment to providing cutting-edge tools and technologies to drive business growth.

With this acquisition, Instacart plans to bring its suite of enterprise solutions to Wynshop partners, including Storefront Pro, its flagship e-commerce solution, and Carrot Ads, its plug-and-play retail media solution. Initially operating as a wholly owned subsidiary of Instacart, Wynshop will eventually benefit from Instacart's enterprise technology solutions, such as e-commerce, advertising, fulfillment, and in-store solutions. This move is expected to empower more retailers to enhance their online experiences and engage customers in the omnichannel grocery landscape.

The acquisition also reflects Instacart's goal to scale its impact and accelerate innovation in the industry. Instacart's forward-looking statements underscore the anticipated benefits and outcomes of the acquisition, emphasizing the expected impacts on enterprise solutions and retail partner relationships. The company's partnership with over 1,800 national, regional, and local retail banners facilitates online shopping, delivery, and pickup services from over 100,000 stores across North America on the Instacart Marketplace.

Instacart's goal is to transform how people shop, making it possible for millions of customers to get groceries from their favorite retailers, while also providing earning opportunities for approximately 600,000 Instacart shoppers. Additionally, the Instacart Platform offers a suite of enterprise-grade technology products and services to power e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. 

Source: PR NewsWire