05/28/2025 /M & A
Invoca Announces Acquisition of Symbl.ai to Enhance AI Capabilities for Revenue Growth

Invoca, a leader in AI-powered revenue execution platforms, has finalized an agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The acquisition aims to integrate Symbl.ai's advanced AI capabilities into the Invoca platform, enabling companies to enhance the buying experience by leveraging digital, AI, and human touch. This strategic move is expected to revolutionize advertising, commerce, and contact center operations, providing seamless buyer journeys and driving efficient revenue growth.
With Symbl.ai's expertise in capturing human conversation nuances across various channels, including voice, video, and text, Invoca anticipates delivering personalized, real-time engagements that convert interactions into revenue. By blending digital speed, AI precision, and human empathy, the combined capabilities will offer richer personalization, faster resolutions, and measurable lifts in satisfaction and conversion. The integration of Symbl.ai technology is poised to empower brands to navigate the evolving landscape of generative AI, steering conversations, elevating customer experience, and translating engagement into measurable revenue.
The acquisition reflects Invoca's commitment to providing top consumer brands with remarkable results powered by undeniable data. Following this acquisition, Invoca aims to cater to an array of leading consumer brands, including but not limited to AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon. The company has received significant funding from prominent venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
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