Mark Anthony Group Acquires The Finnish Long Drink to Expand Presence in North America

The Mark Anthony Group of Companies, the entity responsible for popular beverages like White Claw® Hard Seltzer, has revealed its acquisition of The Finnish Long Drink to bolster the growth and accessibility of the fast-rising ready-to-drink brand across North America. According to Phil Rosse, CEO of The Mark Anthony Group of Companies, the aim is to expand the reach of Long Drink and make it more accessible to consumers.

The Finnish Long Drink, founded by Finnish entrepreneurs and an American, has gained significant traction in the ready-to-drink space, attracting a devoted following since its launch in the U.S. The brand's rich heritage, dating back to the 1952 Helsinki Summer Olympics, has contributed to its appeal. As Mikael Taipale, Co-Founder and CFO of The Finnish Long Drink, stated, the objective was to establish a brand steeped in tradition.

Evan Burns, Co-Founder and CEO, emphasized the potential for growth and reaching a broader audience through the partnership with The Mark Anthony Group of Companies. The acquisition represents an opportunity to introduce Long Drink to a wider market. Notably, Long Drink has garnered a strong fanbase, including actor Miles Teller. The Mark Anthony Group of Companies has been pivotal in supporting Long Drink's expansion in Canada and is now poised to further propel the brand's success and facilitate its growth across North America.

Source: PR Newswire