Marriott International Successfully Acquires citizenM, Expanding Global Portfolio

Marriott International has successfully completed its acquisition of the lifestyle brand citizenM, expanding its global portfolio of lodging offerings. The acquisition provides an additional 37 open hotels with 8,789 rooms across more than 20 cities in the U.S., Europe, and Asia Pacific.

Marriott aims to integrate citizenM into its select-service portfolio, enhancing the company's ability to cater to the needs of value-conscious travelers seeking technology-driven accommodations. President and CEO of Marriott International, Anthony Capuano, expressed enthusiasm about the addition of citizenM to Marriott's portfolio, highlighting the brand's alignment with the company's focus on innovative lodging offerings. As the integration process commences, citizenM properties will remain bookable on their digital channels until full integration is achieved.

Furthermore, the acquisition will see citizenM becoming a fully participating brand within the Marriott Bonvoy loyalty program, offering increased value to members. The acquisition represents Marriott's commitment to growth and its ability to adapt to evolving customer trends and expectations. The company is optimistic about the potential for integrating and expanding the citizenM brand, emphasizing its dedication to leveraging opportunities in the marketplace. Marriott International, Inc., headquartered in Bethesda, Maryland, USA, manages a portfolio of nearly 9,500 properties across more than 30 leading brands in 144 countries and territories.