MikeWorldWide Acquires HudsonLake to Strengthen Workforce Communications Offering

MikeWorldWide (MWW), the nation's leading independent public relations firm, has completed the acquisition of HudsonLake, a strategic communications firm specializing in organizational change, employee experience, and workforce communications. The move is aimed at integrating workforce strategy into MWW's core offerings to effectively manage reputation across every stakeholder group.

HudsonLake will continue to operate as HudsonLake, a MikeWorldWide company. The acquisition brings together two leading firms with extensive experience in communications and transformation, as MikeWorldWide approaches its 40th anniversary and HudsonLake marks 25 years in the industry. HudsonLake has a strong track record in organizational transformation, employee and leadership communications, talent strategy, employee experience, employer branding, and labor and workforce relations. The firm has worked with prominent organizations such as Toyota, 7-Eleven, American Airlines, PeaceHealth, Delta Air Lines, and Halperin Park, advising on transformation, workforce strategy, and high-stakes communications across various sectors.

MikeWorldWide, on the other hand, has a long-standing history of advising organizations in high-stakes moments involving business decisions, workforce dynamics, and public perception. The firm's expertise spans crisis management, labor relations, corporate communications, and public affairs. This acquisition marks MWW's continuous effort to enhance a fully integrated communications platform. The firm recently acquired Berk Communications to expand its sports and lifestyle capabilities; with the addition of HudsonLake, workforce communications will become a core pillar of the organization, solidifying its position as a leading independent communications firm.

The acquisition also paves the way for MWW to expand its presence in Washington, D.C., reinforcing its strength at the intersection of communications, policy, and public affairs. The move is in line with MWW's vision of building a model designed for modern reputation management. HudsonLake's founder, Cynthia Hudson, expressed confidence in joining forces with MWW and emphasized the potential for HudsonLake to surpass the expectations of its client partners.

Similarly, HudsonLake's CEO, Don Smialowicz, highlighted the opportunity to connect internal culture to external brand and reputation, unlocking greater value across every stakeholder group through MWW's capabilities in AI, data and analytics, digital strategy, and influencer engagement. The acquisition solidifies MWW's position as a leading independent integrated public relations agency, known for its reputation-first, culturally relevant approach, and further establishes HudsonLake as a premier strategic communications firm specializing in organizational transformation and workforce communications.