Rain Acquires Uptop to Expand Card-Linked Rewards Platform

Rain, an enterprise-grade infrastructure for stablecoin-powered payments, has acquired Uptop, an onchain rewards platform that turns everyday card purchases into loyalty for users, brands, and sponsors. This acquisition follows Rain's recently secured $58 million Series B and accelerates the company's commitment to delivering a complete, vertically integrated stack.

Uptop, experienced in powering rewards programs for sports teams, including Cavs Rewards for the Cleveland Cavaliers, Pistons Rewards for the Detroit Pistons, and the program for LSU Athletics, will expand beyond sports to offer rewards across retail, entertainment, travel, dining, and more under Rain. By bringing rewards in-house, Rain unlocks a core cardholder expectation for stablecoin-powered programs.

Rain-issued cards can be linked to the Uptop-powered rewards marketplace so cardholders earn automatically on everyday spend, and partners can sponsor bonus-earn moments to drive frequency and retention. Uptop will continue to operate as an independent brand under Rain. Rain is the global stablecoin infrastructure platform, while Uptop, a Rain company, is an onchain rewards platform that turns everyday purchases into loyalty across various categories including sports, entertainment, travel, dining, and retail.