SPINS Acquires MikMak to Enhance Commerce Intelligence and Omnichannel Orchestration

SPINS, a prominent provider of CPG data, insights, and commerce solutions, has declared its acquisition of MikMak, a global leader in commerce intelligence and omnichannel orchestration. This acquisition aims to expedite SPINS' objective of enabling and evaluating engagement with shoppers throughout their purchasing journey, spanning physical, digital, and agentic shelves. With the increasing complexity of shopper behavior and the rise of agentic commerce, the demand for targeted marketing strategies has grown.

By integrating MikMak's omnichannel activity tracking and optimization capabilities, SPINS seeks to enhance its ability to assist brands in optimizing marketing spend across various categories. The combined value proposition of the two companies will provide unparalleled insight into consumer preference and behavior, both online and on shelf, enabling more efficient marketing spend for brands of all sizes. The acquisition aligns with the impending release of MikMak 4.0, a robust platform that fortifies the company's capability to aid brands in maximizing their marketing investments.

SPINS CEO, Jay Margolis, emphasized the evolving nature of shopper engagement, underlining the strategic significance of the acquisition in aligning with modern commerce trends. MikMak's Founder and CEO, Rachel Tipograph, expressed enthusiasm about joining forces with SPINS and the shared commitment to propelling brands forward in the dynamic commerce landscape.

The amalgamation of SPINS and MikMak is poised to offer comprehensive support to brands and retailers, empowering them to adapt to evolving market dynamics and foster sustainable growth. For more information about SPINS and MikMak, visit SPINS.com and MikMak.com, respectively.