Supermetrics Acquires Relay42 to Create Industry's First End-to-End Marketing Intelligence Platform

Supermetrics, a leading Marketing Intelligence Platform, has acquired Relay42, a real-time Customer Data Platform (CDP). Through this acquisition, Supermetrics aims to unify data integration, analysis, and activation into a comprehensive marketer-friendly solution. By merging Supermetrics' data intelligence capabilities with Relay42's personalization technology, the combined platform offers an end-to-end marketing intelligence solution, connecting data performance, customer behavior, and revenue outcomes.

Anssi Rusi, CEO of Supermetrics, emphasized the importance of going beyond reporting dashboards, aiming to deliver real-time data combined with AI decisioning and cross-channel optimization. Relay42's enterprise-grade CDP unifies customer data, enabling dynamic audience building, targeting, and personalized experiences across various channels.

The acquisition enables Supermetrics to provide marketers with an extensive set of data integrations, ultimately delivering a shared vision to enable businesses of all sizes to leverage the power of real-time journey orchestration to create smarter, more relevant customer experiences. The integrated features, including AI Agent–powered workflows, will automate data analysis, journey optimization, and activation across channels.